Education

Apr 
9
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2018
Power of Purpose
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Belcalis Almanzar

American singer-songwriter

Cities

January 1, 2018 | Chicago, IL

Summit on Infrastructure and Transportation

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(202) 266-7344

email@theatlantic.com
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Belcalis Almanzar 

American singer-songwriter

1:30 PM

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business

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April 
9
, 
2018

Power of

Purpose

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How can business be a force for good?

Companies are measured by more than just stock price and shareholder value. Increasingly, they’re measured by their values. From employee support to community outreach, the bottom line may have changed.


In recent years, companies have begun to use the power of their brands to speak out on major public policy issues and integrate social missions into their business operations.


The Atlantic convened business leaders and experts to explore the different ways companies are combining purpose and profit — and examine what's effective and what's just hype.

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 Join the Conversation

#AtlanticCSR

Speakers

Danielle Azoulay

Head of CSR and

Sustainability, L'Oréal USA

Lisa Boyd

Senior Manager of

Social Impact, Lyft

UNDERWRITER SESSION*

Meaghan Brown

Senior Vice President and Chief Development Officer, United Way of New York City

Kirby Bumpus

Head of Social Impact and

Inclusion, sweetgreen

UNDERWRITER SESSION*

Tara Carraro

Executive Vice President and Chief Corporate

Affairs Officer, Nestlé Waters North America

John Donvan

Author and

Journalist

UNDERWRITER SESSION*

Jennifer Dunn

Senior Vice President, Stakeholder

Communications, Wells Fargo

UNDERWRITER SESSION*

Michael Ellison

Founder and

CEO, CodePath.org

Julie Gehrki

Vice President of

Philanthropy, Walmart

Scott Goodson

Founder and CEO,

StrawberryFrog

Holly Gordon

Chief Impact Officer,

Participant Media

Joi Gordon

CEO, Dress

for Success

Emma Green

Staff Writer,

The Atlantic

Maryanne Hancock

CEO,

Y Analytics

UNDERWRITER SESSION*

Liz Hilton Segel

North America Managing Partner,
McKinsey & Company

Lizanne Kindler

CEO,

Talbots

Susan McPherson

Founder and CEO,

McPherson Strategies

Jeanne Meserve

Journalist


UNDERWRITER SESSION*

Titus O'Neil

World Wrestling

Entertainment Superstar

Carleen Pickard

Ethical Campaigns Specialist, Lush

Fresh Handmade Cosmetics

UNDERWRITER SESSION*

DK Sinha

President, North

America, Cognizant

Amy Smith

Chief Giving

Officer, TOMS

Alison Stewart

Contributor, The Atlantic;

Host, All of It, WNYC

Alain Sylvain

Founder and CEO,

Sylvain Labs

UNDERWRITER SESSION*

Pat Wadors

Chief Talent Officer,
ServiceNow

Gillian White

Deputy Editor,

The Atlantic

Tom Wilson

Chair, President,

and CEO, Allstate

Kylie Wright-Ford

CEO, The

Reputation Institute

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Agenda

Note: All times are ET

10:00 a.m.

Welcome

Margaret Low, President, AtlanticLIVE
Liz Hilton Segel, North America Managing Partner, McKinsey & Company

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Leading with Purpose

Tom Wilson, Chair, President, and CEO, Allstate
WITH Alison Stewart, Contributor, The Atlantic; Host, All of It, WNYC

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The Exploitation of Purpose

Alain Sylvain, Founder and CEO, Sylvain Labs

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Nestlé Waters North America Presents: Building Resilient Communities Through Personal Purpose

Produced by our underwriter and not The Atlantic’s editorial team

Titus O’Neil, World Wrestling Entertainment Superstar
WITH Tara Carraro, Executive Vice President and Chief Corporate Affairs Officer, Nestlé Waters North America

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Partnering for Purpose

Joi Gordon, CEO, Dress for Success
Lizanne Kindler, CEO, Talbots
WITH Gillian White, Deputy Editor, The Atlantic

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Movies with a Message

Holly Gordon, Chief Impact Officer, Participant Media
WITH Alison Stewart, WNYC

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Wells Fargo Presents: The Power of Employee Engagement

Produced by our underwriter and not The Atlantic’s editorial team

Meaghan Brown, Senior Vice President and Chief Development Officer, United Way of New York City
WITH Jennifer Dunn, Senior Vice President, Stakeholder Communications, Wells Fargo

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Rethinking ROI

Maryanne Hancock, CEO, Y Analytics 
WITH Jeanne Meserve, Journalist

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The Activist Business

Lisa Boyd, Senior Manager, Social Impact, Lyft
Susan McPherson, Founder and CEO, McPherson Strategies
Carleen Pickard, Ethical Campaigns Specialist, Lush Fresh Handmade Cosmetics
WITH Gillian White, The Atlantic

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12:40 p.m.

Lunch


1:30 p.m.

Welcome Back

Margaret Low, The Atlantic

Michael Ellison, Founder and CEO, CodePath.org

Julie Gehrki, Vice President, Philanthropy, Walmart

DK Sinha, President, North America, Cognizant

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What Makes a Brand Shine?

Scott Goodson, Founder and CEO, StrawberryFrog 
Kylie Wright-Ford, CEO, The Reputation Institute
WITH Emma Green, Staff Writer, The Atlantic

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From Donating Shoes to Fighting Gun Violence

Amy Smith, Chief Giving Officer, TOMS
WITH John Donvan, Author and Journalist

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ServiceNow Presents: Purpose and Talent: Creating Inclusive Opportunities

Produced by our underwriter and not The Atlantic’s editorial team

Catherine Lang, Vice President of Global Education, ServiceNow
Pat Wadors, Chief Talent Officer, ServiceNow

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Sustainability 360: People and Product

Danielle Azoulay, Head of CSR and Sustainability, L'Oréal USA
Kirby Bumpus, Head of Social Impact and Inclusion, sweetgreen
WITH Emma Green, The Atlantic

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Purpose at Scale

Julie Gehrki, Vice President, Philanthropy, Walmart
WITH John Donvan, Author and Journalist

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3:35 p.m.

Closing Thoughts

Margaret Low, The Atlantic


 Event Details

9:00 a.m. – 4:00 p.m. E.T.

Underwriters

Founding

Presenting

Knowledge

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2019 Highlights

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2018 Highlights

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Contact

Sponsorship

Emily Akhtarzandi 

(202) 266-7344

eakhtarzandi@theatlantic.com
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Event

Emma Lowenstein 

(202) 266-7344

elowenstein@theatlantic.com
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Related Content

technology

Source: Cognizant U.s. Foundation

Working together to create a more inclusive technology workforce

The Cognizant U.S. Foundation, Walmart.org, and Microsoft Philanthropies are joining forces to invest $3 million in CodePath.org. Find out how CodePath.org is transforming computer science education on college campuses to build a more inclusive technology workforce.

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Speakers

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

Belcalis Almanzar 

American singer-songwriter

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